Extole, a startup which offers a suite of social media marketing has raised $10 million in Series C round funding, led by Shasta Ventures with participation from existing investors Norwest Venture Partners, Redpoint Ventures, and Trident Capital. This brings the company?s total financing to $22 million. Extole?s technology makes it easy for brands to power social referral programs, social promotions, social testimonials, and social analytics. Products such as
Refer-A-Friend and
SocialBuilder are designed to enable brands to leverage referral marketing services and viral Facebook sweepstakes apps to increase sales and brand awareness in a measurable way, such as through likes, recommendations and more.
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